Do I Need A Facebook Page For My Business? Top 10 Reasons To Say I Do

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Yes, I do need a Facebook fan page for my business. Do you?Check out the the following Facebook’s statistics:

  • there are more than 500 million active users
  • 1 in 13 people on earth use Facebook
  • 50% of users are logged in every day
  • 1 million links are shared every 20 minutes
  • Facebook has become the #2 most trafficked website, after Google.

(based on Jan 2011)

Your business prospects are on Facebook! Are you there? How many of these people are being approached by your competitors? Can you afford not to have a fan page and be missing out on all those potential fans and leads?

Before taking that long walk down that committed aisle, let’s see what else there is to consider before you say your I Do. Top 10 considerations:

  1. Facebook fan pages are indexed by external search engines such as Google, Bing and Yahoo. This means your fan page will show up in search results and therefore you’ll have greater potential in getting visitors coming to your page. Note: Facebook group pages are NOT indexed by search engines.
  2. Facebook is the 2nd most trafficked site; second only to Google. This means, whatever links you post on your fan page Wall gets boosted in the search engine rankings. Mental to-do note: List your website in your fan page profile or Wall for this to work.
  3. Fan pages can have unlimited Likes, also known as friends or connections. Group pages and personal profile pages, on the other hand, are restricted to 5,000.
  4. You have a huge potential in obtaining Likes, otherwise known as fans, by integrating a Reveal tab application into your fan page. Group and profile pages do not have this capability. click here to see an example of a Reveal tab
  5. You can engage with other fan pages as your fan page, instead of your personal profile. Benefit: This exposes your fan page to all your touches and extends the reach of your marketing message.
  6. You can create Facebook ads that direct targeted traffic to your fan page.
  7. You can brand your fan page as you do your website. Incorporate menus, applications, maps — you can do whatever you want! Except for one thing that is: the Facebook decision makers forbid integrating auto-playing applications with your page.
  8. You can integrate other social media applications with your fan page. Integrate your fan page Wall posts with your Twitter account and your Twitter account with your LinkedIn account. Integrate your blog with your fan page.
  9. Your fan page has a feature called Insights that allows you to track your fans by gender, location, age and language. You can also track interest in comments made on your fan page Wall to help you tune your messages.
  10. You can send updates and events to your fan page fans in one fell swoop. Unlike with your personal profile page, where you can send an email or update to only 20 people at a time.
  11. Your fan page is open to anyone and everyone who wants to connect. Whereas your personal profile page or a group page is limited by the level of privacy you set.

Hey, snuck an extra one in — so that’s it. Top 11 reasons to say I DO.

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Comments

  1. I love this, Doris!

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